Hyundai’s New Hydrogen Car Deal: Does It Solve the Real Problems?

​South Korea’s hydrogen car market is in trouble. After years of government subsidies and bold promises, sales of fuel cell vehicles (FCVs) like Hyundai’s Nexo have plummeted—dropping 54% in 2023 compared to the previous year. Now, Hyundai is trying to revive demand with a new financial incentive program, but will it be enough to overcome hydrogen’s biggest hurdles? […]Read More